Smoko Acting School - Branding, Marketing and Art Direction
Creating Smoko Theatre’s brand
Smoko is a migrant-led theatre/audio-visual company that collects, shares, and documents human stories in Melbourne, Australia. Their communication is in both Spanish and English.
They needed a strong, professional online presence that reflected their modern and contemporary approach to performing arts.
The solution
I developed a flexible yet consistent brand identity that balances sophistication with artistic expression. The visual system allows Smoko to promote their school dynamically while maintaining a polished and professional look across all touchpoints.
Key deliverables
Brand identity & logo design
Social media strategy & content creation (Instagram posts, reels, and stories)
Photography & videography for performances and promotions
Print collateral (posters, flyers, and show announcements)
Ongoing management of brand communications
