Branding approach

I'm excited to share the branding I created for Bueno Foods, a company that brings the rich, organic flavors of Mexican foods right into Australia’s kitchens. From chili flakes to salsas, their products are a celebration of tradition and strength.

The logo, inspired by a vintage photo of a Mexican woman, embodies the power and resilience of women—echoing the values of this female-led company.

I’ve created everything from their logo to colours, illustrations, and packaging labels, blending tradition with modern design.